Here’s why most New Year’s resolutions fizzle out early like a soggy firecracker (The SAME reason most sales letters fail too)
I started writing a gnarly New Year’s REV-UP email for you… then I scrapped it.
Don’t worry… I’ve salvaged the most important tip for you as a bumper-guard, to keep you in the right lane.
Read Full Story...
The surprising trigger that fires you (and your customers) into action
I’m not sure if this is bragging or embarrassing?
Here’s the story…
Read Full Story...
A Copywriting Clanger That’ll Misfire Your Marketing Off Target
I critique a lot of sales copy.
Even from fellow professional copywriters.
I can’t say I like it a whole lot… it’s just part of what I do, running my “Project Success” team.
… And the occasional client who pays me to review their marketing materials…
Here’s a common blunder most people make.
Read Full Story...
The Untold Truth About My 7-Year Journey To Become An Overnight Success…
I was interviewed by an Internet-marking-gun from the UK last night on Skype. He interrupted my perfectly scripted story with this curve-ball question…
“Bret, this doesn’t make sense. If you hardly read books growing up… and you pretty much partied yourself to oblivion for years… How did you become an overnight copywriting success?”
Then it came out.
Read Full Story...
I copped a meaty, slap-in-the-face reminder from Sir Gary Halbert this morn’n.
Reading one of his newsletters, he told the story of his earlier days of direct marketing.
The days when he went from failure to failure – struggling to even keep the electricity and water running…
And then something changed.
A mental ‘click’ that snapped him into a new state.
Read Full Story...
Stay informed with our latest newsfeeds delivered straight to you!
Copyright © 2024 Bret Thomson All Rights Reserved
