Simple Trick To Instantly Build Trust And Rapport When Writing
A short & sweet tip to help you make an instant connection with your reader… with pinpoint accuracy
That’s the name of the game, right?
After all… people don’t buy if they don’t believe. And they don’t believe if they don’t trust you.
“Wait a minute Bret… I’m honest, trustworthy and a good person. Shouldn’t they know that?”
Wake up vanity Smurf…. you need to prove it.
Here’s one (of many) ways to do this.
The fastest way to create connection and rapport is to have a similar interest.
Think back when you had a social life (pre kids and business). You’d meet someone at a party. You quickly found out they had a personality like a soggy mud brick.
You’d look for an opportunity to do a toilet dash… just to escape the deathly vortex of boredom.
Amongst the dreary monotone conversation, the dude mentions what suburb he grew up in. Low and behold… it was the exact same suburb you grew up in as a kid! Blood rushes back to your head with a renewed enthusiasm as you spit out,
“Really? No way… That’s where I grew up!”
“What street did you live in?
“What year did you go to School there?
“Was Mrs Calligahn still teaching English then? Man, she was scary”
“Do you remember the old abandoned warehouse on Waterview Road? We used to play footy there for hours a day… long before it was turned into a housing development.”
Blah, blah, blah, you get the idea.
So what happened? Connection, that’s what happened. Through a similar interest…
So how can you do this in your marketing?
Nostalgia is a powerful mechanism for creating connection, rapport and trust. Especially when you’re selling to the mass baby boomers.
Look for opportunities to mention your favourite movies, books, holidays, pets, cars, childhood memories, and so on…. Take time out to think about this, seriously. It’ll pay off tenfold.
Okay, you may not hit the bulls-eye every time, but I promise you this… The more you share, the more you reveal your human side, the more trust and rapport you’ll build… and ultimately make more sales.
People buy from people they like. Reveal the real you. That’s what we want to see.
You may not get the sale on the spot, but it’ll quickly add some much-needed tokens to your trust account, get it?
Of course, that’s just one small (very small) taste of the profitable breakthroughs you’ll learn at www.thecopywritingsystem.com
That’s the place for taking your sales and conversions to all new heights… fast!
Think big. Be different.
Bret Thomson
P.S. Does anyone press these social media share buttons below or what? I might start the trend and give it a go. Care to join me?
OK favourites in this one: “vanity Smurf” and “add some much-needed tokens to your trust account”.
These posts continue to get 3 thumbs up from me!
And you’re right, sharing a bit of yourself is a great way to build rapport and trust. As soon as I find out someone else loves The Breakfast Club they’re a friend for life!
Ah yes… the Breakfast Club… cult movies are a great way create instant connection with your reader (as long as they are fanatical followers as well)…
Well done Brainy Smurf 😉
Oh so true! Even when I was sitting on a long flight from Aus to Tokyo next to a man who hands down won the ‘I’ve never heard of deodorant or social etiquette’ Award.. a connection in communication worked to help me survive it.
No, I didn’t share his enthusiasm for pointing out how we wouldn’t survive if the plane catapulted smack bang into the sea, nor his further zest for adding ‘even if you were somehow miraculously still breathing the sharks would get you’
Nor did I like his penchant for listing in detail every ailment he’d suffered since childhood, including head lice and haemorrhoids. But when he suddenly switched to literature, mentioned Rilke and recited verbatim the Duino Elegy; I was hooked.
Sure, we weren’t destined to be life long buddies but in that moment, everything else fell away (except the plane thank the good lord) and I was awake, eager even, to listen.
Great post, great point 🙂 xx
Haha…. wow, thanks for the laugh. You’re masterful ability to tell a great story with your words is nothing short of awe-inspiring – Thanks for sharing x