Posts Tagged ‘Bret Thomson’

What NEVER To Ask Your Wife…

October 22nd, 2012 | Bret Thomson

What NEVER To Ask Your Wife…

PLUS… Two Simple Ways To Get Your Prospects To BUY More!

I’d hate to think how the conversation went after this…

Little known computer guru Gary Kildall, could have been the richest man in the world…

You see, he was out flying his private plane when IBM executives called, asking to buy his computer operating system for their revolutionary new PC.

That day, in 1981, Gary asked his wife to take the call. When Kildall’s wife answered the phone, she refused to sign a non-disclosure agreement with IBM.

So IBM called a guy in Seattle instead – Bill Gates.

Evidently… Bill Gates became the richest man in the world instead…

Ouch!! Missed opportunity

There’s a deeper reason I told you this story… and an underlying powerful lesson to boot. I’ll gift wrap it all together at the end so it all makes sense to you.

Let’s start…

Right now, I’m up to my ears in creative dust from chipping away a masterpiece promotion for a client.

It’s nothing short of brilliant, I must say…

No surprise.

Anyway… to pre-empt this lesson, you’re gonna want to remember this principle:

“The more they read, the more they buy”

So, in case you’re wondering how to get more of your “stuff” read… all the way to the end… here’s one way (one of many).

To start… and stick with me here… I’m going to debunk everything you’ve ever learnt about headlines, in one fell swoop.

Here’s how. See if you can answer this…

“What is the purpose of your headline?”

Is it to grab their attention?

I need more than that. Try again.

Is it to solve a problem?

Sorry, no cigar…

Is it to build desire?

Try again.

Is it to create curiosity?

Okay. Stop. I’ll put you out of your misery. Here’s what it is.

The sole purpose of your headline is to make your prospect read the next line (the sub-headline).

That’s it. Nothing more.

Its job is purely to make your reader want to read the next line.

Got it? Good.

Next question.

What’s the purpose of the sub-headline?

I’ll give you a hint. No bugger that, I’ll tell you straight.

The sole purpose of the sub-headline is to make your prospect read the next line (the opening sentence).

And what’s the purpose of the opening sentence?

Correctomundo

The job of the opening sentence is to get them to read the next line.

And so on. You get the idea.

Now for the magic…

If you can get your reader to make these small decisions more than 4 times, chances are they’ll read your whole letter (or email, or web page, video, whatever).

I learnt this from the Copywriting Einstein “Eugene Schwartz”.

Another thing. The single best way to start your letter (so your prospect reads more) is with a story.

Remember this. Heck, write it down if you have to. It’s far too important to let slip past the keeper.

You see that’s why I kicked this email off with the “missed opportunity” story. Pulled you in, right?

Well, there’s another reason I used that story.

Since we’re talk’n ‘bout “missed opportunity”… I’m gonna save you from some future grief.

A few weeks ago I rejected 7 copywriting projects.

The reasons why aren’t that important, but they varied from:

I didn’t think their idea would fly
I sensed they’d be a problem client
Their timeline was unrealistic

In other words… missed opportunity for them.

So I thought I’d give you the heads up in advance…

I reckon my A-Team copywriters and I have another 2 or 3 projects left to squeeze in before the end of 2012…

Maybe you? Just maybe it’ll be your biz we take to a whole new moneymaking stratosphere…

You know the deal… first in best dressed…

Bottom line, if you want to launch a new project… or revamp an existing one… then don’t part with another dollar (or minute of your time) until you’ve read this and had a personal chat with me…

Click here for more info:

http://www.BretThomson.com/project-success

In simple language… That’s the ONLY way to get MY brain working on YOUR business…

This is the gateway to prosperity.

Okay, that sounded lame.

See if I can do better…

Your business without ME would only be AWESO.

All right, I’ll stop there.

I’m GOOD but I’m not GOD.

But when it comes to filling up your bank account…. I’m pretty damn close.

Think big. Be different.

Bret Thomson

P.S. As per the opening story… Don’t let your partner make the decision without you… Cos I’d have no choice but to pour all my creative genius into someone else…

Let’s chat. Follow the shiny link below

http://www.BretThomson.com/project-success

P.P.S. If you’re not going to click the link, then use the buttons below to share this post … or leave a comment to let me know if these tips helped you at all…

Never-Before-Taught Insights Into The Moneymaking Cavities Of Your Mind

August 30th, 2012 | Bret Thomson

Never-Before-Taught Insights Into The Moneymaking Cavities Of Your Mind

I was grilled in an interview yesterday by my copywriting buddy Steve Plummer.

The boys’ got game, I tell ya.

Despite the warning, he ventured into secret cavities of my mind that could scramble the wiring of a veteran psychologist.

The first question he fired at me was,

“Bret, you hold the reputation in this country and around the world for not only nailing the BIG IDEA but also masterfully turning it into a stunning and captivating video sales letter script…Can you give us a glimpse into how your mind works when you do this?”

Stop the tape. Let’s pause for a second…

Looking back, I don’t think he (or I) knew what was about to happen.

Press play. Back to the story…

I warned him if we prod too deeply, there might be some weird and unexplainable frequency disturbance that could sever all phone lines in a 20-mile radius.

I’m talking twilight zone commotion…

But the lad pressed on…

So after I dished up my “mechanical” techniques for punch’n out buzzworthy video sales letter scripts… I then endeavoured to explain the unexplainable.

The intangible “magic”…

The same magic I used to more than triple one clients’ sales from $500,000 to $1.6million in 2 weeks.

The same method I used to make over $20,000 in 23-minutes…

And the same magic I used for a recent client that made him over $750,000 in 3 days.

I’m talk’n bout the deep set instinctive “knowing” that lives in the ether of your very being… Better known as your “intuition”.

Or what I call your “Sales Intuition”

Your gut-stirring-confidence of instinctively knowing what to say… when to say it… and how to say it…

Gauging the right temperature of your client so you don’t sound too forceful too early…

Or even more importantly…

Coming off too meek, soft and timid which will lose you more sales than the strong approach.

Knowing how to capture that authentic, genuine and natural flow of sales copy so it plays out totally seamless, unscripted and 100% believable.

And…

How to foresee and visualise the style and flow of your video before you even write the script…

Plus, how to take your video script and pack it out into a compelling, edge-of-your-seat, sales letter that connects and converts like magic.

So you can bask in more profit drenching rays.

Good new for you is…

You already have this “Sales Intuition”.

But just maybe, you don’t know how to switch it on at will.

To be fair, it took me a few years to nut it out, but I’ve got it down-pat now…

And for the first time ever, I’m going to teach it. No holding back…

Click here to find out more

I’m going to teach you how to drill into your birth-given instinct of “knowing” human behaviour and how to persuade people through the written word…

So you can reach more people… and sell more… of your offerings.

Question: Can you tap into your sales intuition without my help?

Hell yes. Like I mentioned before…

It didn’t shoot out your mouth when the doctor smacked your bare-bum at birth.

It’s always been with you… and it always will.

The difference is…

I’m going to show you my newfound daily routine, methods and approach for taping into this profitable hidden secret… Anytime you want.

So you can bathe in the bottomless reservoir of where your moneymaking creativity dwells… And squeeze more profits out your marketing efforts… every time.

I’d love you to join me (if you dare)

Click here to find out more

Think big. Be different.

Bret Thomson

P.S. It’s time I teach you how to blend motion with intuition. Big paydays are afoot when you join me for this training…

Click here to find out more

When NEVER To Use A Copywriter

June 27th, 2012 | Bret Thomson

When NEVER To Use A Copywriter

I just knocked back a quick $3,000.

I’ll tell you why.

Firstly, she was a lovely lady.

No… not because she was happy to pour some moolah into my bank account.

Had nothing to do with it…

Just one of those deserving souls trying to crack it in this unforgiving (sometimes ruthless) Internet marketing world

There’s a good lesson here, so pull up a chair.

She’d recently dropped another $5K into her project – for a big fat ZERO return. Small for some – but painful for most, would you agree? Anyway…

I checked out her copy and sure enough, it needed a thorough overhaul. That’s why she came to me.

My A-team and I could’ve whipped it up to perfection – no probs – but I canned it for 3 reasons.

1) It was her last $3,000

Folks, that’s what we call “scared money” – wrong energy. You don’t wanna be someone’s life raft.

2) She had no list

Well, a tiny (very tiny) list that she hadn’t contacted for months – so pretty much no list. Meaning, she needed some heavy marketing muscle. Which brings me to point 3…

3) No funds for marketing

No use having a killer sales page if you’ve got no resources to get it seen by your target market. She needed a marketing solution – not a better sales page.

And because I actually care about my people…

I gave her this advice on how to get clients fast (on a shoestring budget).

Instead of spending time looking for clients or customers – spend that energy on finding “Joint Venture (JV) Partners” who have a list of hungry prospects in your niche.

Offer the JV a percentage split of profit if they send out an email promoting your product or service. But if your sales page sucks, then try this…

Offer to do a webinar or teleseminar to the JV’s list – give massive value – then make your offer at the end.

That way, you’ll build instant trust and rapport that’ll carry the sale… despite what your page looks like.

Cost to do this: ZERO
Potential results: Instant sales and leads

If she does this – she’ll make it – I know she will

I told her to do this, get a bunch of sales, then come back and see us – so we can crank her conversions even higher.

Think big. Be different.

Bret Thomson

P.S. Of course, if you want to crank up your own sales letter in warp speed time… by yourself… just follow this link to my famous 7-hour sales letter system (Check it out)

Then ALL your marketing efforts will come back to you tenfold…

Was this helpful? Let us know in the comment section below… or share the love 😉

How To Get Killer Copy For Under $500

June 5th, 2012 | Bret Thomson

How To Get Killer Copy For Under $500

I was interviewed last night via podcast by my good mate and blogging expert, Yaro Starak.

(Recording available next week)

I gotta say… I surprised myself just how amazing, intelligent and

awesome even, I sound sometimes.

Anyway…

He threw this question at me near the end of the call:
“Okay Bret, knowing that top copywriters, like yourself, won’t take on a project under the 10K mark. And knowing that only big players can really justify spending that much…. But what about the small fish that might only have a budget of say $500 or maybe a few thousand?”

I have to say… I came up with a cracker of an answer.

Problem was… it was ½ an hour AFTER the interview finished.

(I hate that)

At the time, I revealed how I have a team of kickass “Marketing Avengers” who I co-write with, where we tackle smaller to middle size jobs.

Another option is to invest in an affordable copywriting course (based on their budget) so they can learn this craft for themselves.

I also mentioned they should start building up their own swipe file of winning sales letters, emails, landing pages, video sales letters,headlines,bullet points, graphics, whatever they come across, to arm themselves for battle.

Notice how I didn’t mention investing in a B-grade copywriter? Why? To be blunt…

Bad copy will COST you money!

The penny pinchers might save a few bucks at the front end… then forever be cursed with below average sales and repel customers from then on…

Moving forward…

Here’s the answer I thought of AFTER we ended the interview. And you need to know this. What I should have added was…

Get an A-class copywriter to critique your sales copy

Word-by-word… line-by-line…

It’s the closest you’ll get to me sitting down and writing your sales copy for you! How it works is… I will…

… Analyze (and intensify) the headline so it jolts the reader into a frenzy of desire

… Strip the offer down to the bone and re-build it so it’s brain-dead irresistible

… Inject the bullet points with bionic power so they feel helpless to your persuasive powers

… Shake out boring flatline chunks of copy and replace it with snappy conversational flow

… Polish the overall look & feel to eliminate any possible sales-friction from the get go

… And unleash an unstoppable barrage of big idea and marketing insights just for you

Yep… that’s the best solution if you’re on a shoestring budget and want fast results.

So… I s’pose you wanna know how much you’d have to invest for me to overhaul your sales copy like that, right? Look, there’s a good chance I might regret this. It’s pretty insane, but I’ll plunge ahead anyway…

Instead of my usual $1,500 critiquing fee…

Get this: If you’re one of the first 10 (and only 10) people who shoot us a message through the “Contact Me” tab at the top right of this page, I’ll give you one of my LIVE critiques over Skype for a measly $497.00.

So it’s me and you… on Skype…

Dissecting your sales letter LIVE in real time

(Side note: If you came across this post too late, then don’t shoot the messenger if the price has gone back up to normal)

When we start the LIVE critique, I’d strongly suggest you record it. And I’d encourage you to have a pen and paper on hand and catch everything I say. Cos once I’m on a roll… you’d have a better chance of stopping Niagara Falls with a paper cup…

PLUS (and this is cool), I’ll give you access to my private million-dollar swipe file for any piece of winning sales copy related to your market.

But know this… You’ll have to qualify to make the final 10…. I’ll be extracting some info from you first… before I accept you, fair enough? Good.

So, if this message caught you at the right time, then here’s what I want you to do, I want you to click the “Contact Me” tab above and shoot us a brief (very brief) summary of your business. I don’t want an essay at this stage. Keep it simple.

I’ll reply personally to you and start the ball rolling…

And before you know it…you’ll have razor sharp sales copy that’ll mesmerize your clients into a buying frenzy… for under $500? Sweet deal, my friend.

Speak soon…

Think big. Be different.

Bret Thomson

P.S. This is ESPECIALLY good timing if you’re about to launch a product in any way. And one more thing… you’d wanna hope your competition doesn’t see this email 😉 So go ahead and shoot us a message now so we can start chatting…

Simple Trick To Instantly Build Trust When Writing

May 21st, 2012 | Bret Thomson

Simple Trick To Instantly Build Trust And Rapport When Writing

A short & sweet tip to help you make an instant connection with your reader… with pinpoint accuracy

That’s the name of the game, right?

After all… people don’t buy if they don’t believe. And they don’t believe if they don’t trust you.

“Wait a minute Bret… I’m honest, trustworthy and a good person. Shouldn’t they know that?”

Wake up vanity Smurf…. you need to prove it.

Here’s one (of many) ways to do this.

The fastest way to create connection and rapport is to have a similar interest.

Think back when you had a social life (pre kids and business). You’d meet someone at a party. You quickly found out they had a personality like a soggy mud brick.

You’d look for an opportunity to do a toilet dash… just to escape the deathly vortex of boredom.

Amongst the dreary monotone conversation, the dude mentions what suburb he grew up in. Low and behold… it was the exact same suburb you grew up in as a kid! Blood rushes back to your head with a renewed enthusiasm as you spit out,

“Really? No way… That’s where I grew up!”

“What street did you live in?

“What year did you go to School there?

“Was Mrs Calligahn still teaching English then? Man, she was scary”

“Do you remember the old abandoned warehouse on Waterview Road? We used to play footy there for hours a day… long before it was turned into a housing development.”

Blah, blah, blah, you get the idea.

So what happened? Connection, that’s what happened. Through a similar interest…

So how can you do this in your marketing?

Nostalgia is a powerful mechanism for creating connection, rapport and trust. Especially when you’re selling to the mass baby boomers.

Look for opportunities to mention your favourite movies, books, holidays, pets, cars, childhood memories, and so on…. Take time out to think about this, seriously. It’ll pay off tenfold.

Okay, you may not hit the bulls-eye every time, but I promise you this… The more you share, the more you reveal your human side, the more trust and rapport you’ll build… and ultimately make more sales.

People buy from people they like. Reveal the real you. That’s what we want to see.

You may not get the sale on the spot, but it’ll quickly add some much-needed tokens to your trust account, get it?

Of course, that’s just one small (very small) taste of the profitable breakthroughs you’ll learn at www.thecopywritingsystem.com

That’s the place for taking your sales and conversions to all new heights… fast!

Think big. Be different.

Bret Thomson

P.S. Does anyone press these social media share buttons below or what? I might start the trend and give it a go. Care to join me?

Posts Tagged ‘Bret Thomson’

What NEVER To Ask Your Wife…

What NEVER To Ask Your Wife…

PLUS… Two Simple Ways To Get Your Prospects To BUY More!

Never-Before-Taught Insights Into The Moneymaking Cavities Of Your Mind

Never-Before-Taught Insights Into The Moneymaking Cavities Of Your Mind

When NEVER To Use A Copywriter

When NEVER To Use A Copywriter

1) It was her last $3,000

2) She had no list

3) No funds for marketing

How To Get Killer Copy For Under $500

How To Get Killer Copy For Under $500

Bad copy will COST you money!

Get an A-class copywriter to critique your sales copy

Dissecting your sales letter LIVE in real time

Simple Trick To Instantly Build Trust When Writing

Simple Trick To Instantly Build Trust And Rapport When Writing

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