And Ultimately… Sell More!
A short & sweet tip to help you make an instant connection with your reader… with pinpoint accuracy
That’s the name of the game, right? After all… people don’t buy if they don’t believe. And they don’t believe if they don’t trust you.
“Wait a minute Bret… I’m honest, trustworthy and a good person. Shouldn’t they know that?”
Wake up vanity Smurf…. you need to prove it. Here’s one (of many) ways to do this.
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The Ode OF A Copywriter
Yep. it’s true. I bribe my kids (with cash) to read books…
There is madness to my method… And an obscure marketing lesson for you too.
So why do I do this? Let me tell you…
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I’ve always had the reputation in the family of being fearless.
If anyone will “have a go” it’ll be Dad.
Bungee Jumping… Phft… easy. Sky diving… Piece of cake, baby. Karaoke… Just try stopping me. Rock climbing… what about it? Big surf… I’ll race ya there. Snakes, spiders… not even a flinch.
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“Fear knocked on the door, and when courage answered, no one was there”
A lot of people I speak to (and coach) are crippled with fear.
Paralyzed to the point of not taking action.
While others “seem” to be in motion… swinging the hammer, so to speak, but only with half strength.
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See if you can pick the winning “Subject line” that got a whopping 54% increased open & click through rate than the other!
I had an idea that sounded pretty insane …
But I thought I’d give it a go anyway…
The risk of it not working… or being a raving success…
Believe it or not… lies in your hands.
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